Search Engine Optimization Technique of Choice

Search Engine Optimization is the technique of ranking a web page or site high in the free search engines listings.

The Search Engine Optimization effort evolves optimizing the various tags in the html such as the title tag, headers, alt tags, anchor text, keywords and more.

There are onsite and offsite Search Engine Optimization that both play a big part in your SEO endeavor.

Onsite returns to the tags describe above as well as the content, navigation, and many other factors.

Offsite returns to links from other sites pointing to yours. For some search engines this can also include how many visitors you receive, how they click on various links and more.

You can tune up your website by using keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Beside online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. Be sure to only use the white hat techniques.

Some people strongly think that Pay-per-click may lead to a quicker conversion rate and earn them money more quickly. There is a place for paid advertising, but you are missing out on a potential broad audience who trusts a site more that is perceived as relevant but does not have to pay for promoting. Search Engine Optimization is vital for your website. You can save a lot of capital by not having to rely entirely on paid advertising, and you ever reach a wider audience.

If you are considering entering the world of Internet Marketing and making money online, you want to understand how Search Engine Optimization works, otherwise you will not know how to make your site seen by your target audience. Even if you end up outsourcing all or part of your SEO activities, a working knowledge of SEO will help you decide if the company or individuals you are working with is reputable.

Some people believe that SEO is difficult and being ranked well by search engines is near impossible. That's not true. Anyone can vastly improve their position in search engines. It's not very difficult. You just have to know what to do and apply it. To make a search engine positioning campaign worthwhile, however, you must have the right information The dynamic nature of the Internet means that various types of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.

The Basics Of Affiliate Network Marketing

"Getting started with affiliate marketing" 5 secrets you must know

By now most of us have heard of network marketing and most of us have heard of affiliate programs. The major understanding network marketing basics much better than affiliate programs. So let's cover a few basics so that you can determine whether network affiliate marketing is of interest to you.

"Getting started with affiliate marketing" secret # 1

Affiliate programs also go by a host of other programs names, all meaning the exact same thing. Whether you find them under affiliate programs, profit sharing programs, referral programs, associate or reseller programs, they are all based on the exact same principle. When you join one of these programs, you receive a special web site link form the company that identifies that web site as yours. It is your job to market the site. When you refer people to your site and they make a purchase, you receive a commission for that sale.

Affiliate programs allow people to create online businesses with little effort. There is no need to worry about warehousing, inventory, employees, insurance or licensing. You are in effect "borrowing" the site for your own profit, since the term, profit sharing programs. These are ground floor opportunities with noticeable potential for profit. Your job is to simply direct the traffic to your site. There is no need for you to ever place a phone call, close a sale, or chase down your friends and family. You receive a commission from any purchase made on your affiliate website.

"Getting started with affiliate marketing" secret # 2

Some affiliate programs will allow you to create your own domain name for the website and use that web address for the site link. This often looks a little more professional and is also easier to use. Affiliate links are easy to recognize, Affiliate website followed by your id "hopefully they should be short links". This is a simple web address followed by a user name. I have seen some affiliate links that are near a mile long, too long to remember and too long for the potential client to rety into their browser should the link fail. Using your own domain name looks more professional and is easier to use.

Now that you are all set up, it's time to start getting traffic to your site. Some people try buying traffic, but pre purchased traffic has its downside. The idea is that a marketing company will guarantee that you will receive a specified amount of traffic to your site within a specified time frame. Enough traffic should play the percentages right and you should end up with sales.

The downfall to pre paid traffic is that most companies pay individuals to click on the web links provided to them. Very few paid traffic companies really do any marketing on your behalf. You might get lucky and someone might actually actually look at your website while they are there, but chances are you'll be paying for a lot of uninterested people to click on your link without any intention of reading the content on the site.

OPT-IN MARKETING "Getting started with affiliate marketing" secret # 3

Now you need to explore marketing methods. We will cover a few methods of affiliate marketing, but there are many more out there. E-mail marketing is popular, but you have pay close attention to the very strict spam laws. Not only will spamming decrease your chances of success and make the entire company look bad, but most affiliate marketing programs will terminate your account and even fine you if you are spamming.

Opt-in e-mail lists are specifically designed to reach a market of your choice. People have to agree to receive the e-mails so there is no chance of being accused of spam. Using e-mail lists can be successful, and wonderfully free, if you can be creative enough to not only get your e-mail opened but to convince the prospect that you have something better than they are probably working on themselves. Using false promises may be attention grabbing, but it is certainly not a recommended method of advertising. Remember that you are in effect a subcontractor for a bigger company. What makes you look bad also makes the entire company look bad, so be careful about the content of your e-mails.

If you really have a good and solid opportunity, and most affiliate programs do, you should be able to have some success with opt-in e-mails. Remember these are people who are looking for the exact same thing you are, success in internet marketing. Not all programs are quality programs, so those that are becoming much easier to market even to those who are already doing their own marketing for something else. Solid companies with marketable products are not the easiest to find.

"Getting started with affiliate marketing" secret # 4

One of the best examples of affiliate programs would have to be Amazon.com. They have a remarkably high success rate because they offer a solid program and have done a lot of the marketing for you with their own advertising. You do not have to introduce a new plan. However, because of its success, there are already over a half a million associates marketing their affiliate site. That's a lot of competition and it may not be the best for the amateur marketer.

Free opt-in e-mail lists that barrage its customers with hundreds of email daily are not effective marketing tools. There are too many e-mails being sent to everyone else to really have much of a fighting chance of getting your email opened and read. Again, you may want to play the statistics game, but you should at least add opt-in e-mail lists that send out only a few ads per day to their subscribers. You will receive higher quality results this way.

One of the best free to join opt-in-e-mail lists comes from SubscribeMe website. Not only is it free to join but they allow you to join a vast amount of lists at once. You will have to confirm your subscriptions as they come through to your mailbox for your ad to run in every possible issue, but they keep the number of ads they send out per day restricted so that there is an opportunity for everyone's to be opened and read .

Again, you will want to be creative with you subject line and really write some quality ads, but this is a good free resource for e-mail marketing. You will also receive e-mails telling you when you can expect your ad to run and in some cases they will tell you how many subscribers they have at present.

COMBINED MARKETING METHODS "Getting started with affiliate marketing" secret # 5

Opt-in email marketing is a solid marketing method for any type of internet business, but they seem to work especially well for affiliate programs. Most affiliate programs are either free to join or are very low cost. Although most free to join programs require an upgraded status in order to receive responsibilities. The low cost of these programs make them desirable for the average person who does not have a lot of capital to sink into a new venture.

When writing an opt-in e-mail ad, be sure to take into account the word limits and line limits. Getting straight to the point and writing attention grabbing ads may take a little time and practice, but they are well worth the effort and can be successful.

Opt-in advertising is not the only method of marketing a person should use, but it can lead to effective advertising when combined with other methods. Not all of these methods are all that expensive and can enhance your marketing efforts to produce results.

When using combinations of methods, it is best to start with a particular method and then gradually add to it as that you have a method of tracking your results. It is senseless to pay for marketing that is not bringing anyone to your affiliate web page.

Some of the better combination methods include, but are not limited to, advertising, pay per click advertising, and rotator web page advertising. Banner advertising can either exist on top of related emails and websites or along the relevant information. Pay per click advertising is an agreed upon bid to major search engines to include your website for keyword searches. Keyword searches vary significantly and it is best to do some research before attempting this method. It can get costly to do keyword search, but it can also be very effective. Rotator ad pages are simply full page advertisements for the same affiliate company that simply rotate the URL link to various participants in the ad. This also can be a fairly low cost and effective method of marketing.

This information and a whole lot more can be found on affiliate site. This website is an independent site that carries a variety of sound information regarding affiliate programs and internet marketing. Their informative articles are a wonderful education for anyone trying to achieve success through online marketing. It's worth a lengthy visit to this site to bone up on all the latest news, reports, and information to make your affiliate marketing plan a success.

Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Next-Level Marketing With Business Cards

Merely walking around with a few business cards in your pocket isn’t going to get you the number of leads you necessarily want. It will more likely be worth it to your business to take a thousand cards and strategically placing them – in the right place or with the right people.

Here follows a number of easy tips to improve this section of your marketing mix. Keep in mind that these may be adjusted to suit your target demographic better or even to work WITH your product or service. A crucial part is to know your business and your target market and to keep thinking beyond the obvious.

Simple Tips for Effective Business Card Marketing

1. Get permission to leave your business cards at local restaurants’ welcome desks. In some cases – you might have to pay for this.

2. Locate local businesses that have products or services related to yours and place your calling cards at their counters.

3. Bulletin boards on college campuses or community centres are a greats spot to pin up these handy little numbers, and it’s usually free.

4. Produce your own viral image or video and feature your business card in it.

5. Leave them in post boxes or local houses’ doors.

6. Hand them out on various local campuses by a few students, for a little remuneration.

7. Negotiate with hotels to place your cards in their guests’ rooms.

8. Make use of a mailing list comprised of your target audience and send one along with other forms of direct mail.

9. Take advantage of areas with much traffic and pay people to hand them out on your behalf.

10. Ask your friends and family to keep a few business cards with them, in case they can give them to a prospective client.

11. Network and swap business cards with local business owners.

12. Offer a finder’s fee to people that hand out cards for you that results in a deal.

13. When doing the handing out – give more than one. Having copies makes it possible for recipients to dish your contact details out to other interested parties.

14. Consider a print design that look like miniature greeting cards.

15. Offer discounts via promotional codes attached to cards.

16. Form your own ‘street team’ to do hand-outs to people together with promotional items or hampers.

17. Leave a bunch of business cards in areas where people queue in your place of business. Some of the most likely individuals to be tempted take a business card are those who are currently using your products or services and wish to see what else you have to offer.

18. Use one as a notepad, when you are making a note for someone else.

19. Ask cab companies or drivers to keep a stack somewhere visible or reachable in their vehicles.

20. Attach your cards to your invoices and estimates etc that you send out.

21. Ask community groups that hand out welcome packs to new members to include your cards.

22. Find out if any of your local estate agents have a list of recommended or local services that they give to clients and ask to be added to the list, as well as giving them enough stock to hand out to their clients.

23. Use a digital version and upload it to design galleries, for example, CardObserver.

24. Upload your digital business card to online classifieds, such as Gumtree or the like.

25. Print standard or personal business cards for all your employees. As an added extra -it can improve employee confidence and team spirit.

26. Place a one in all your product shipping parcels.

27. Go to, network and hand out your calling cards at local or community events.

28. Negotiate with shopping centres and get permission to leave your cards on vehicle windows. Make sure to find out beforehand that it’s not illegal in your city.

29. Join forces with estate agents and get them to give new/ prospective homeowners your card.

30. Make sure you partner with a reputable and efficient printing company to print your business cards.

I hope these quick tips have inspired you and that you’re ready to start your marketing campaign.